LEEMER / SYSTEMS

A system.
Not just a symbol.

An identity built from independent modules. Precise on its own. More powerful when it comes together.

Modular LG.

The parent group is Leemer Group. Its monogram is LG. The L and G share a single construction grid, while the G’s open counter and inward crossbar retain clear letter recognition.

Leemer / Systems names the internal visual system. It is not a company rename. Each product retains its independent identity.

The essentials.

Material, with a signal.

Primarily monochrome. Signal is reserved for focus, selection and small moments of interaction.

Void#080B10

Graphite#191E26

Steel#596373

Titanium#ABB3BE

Porcelain#F1F2EF

Signal#D8FF71

Paper. Or lab.

The website uses warm paper, ink and a restrained amber trace. Lab mode reverses the reading surface. Your preference follows you across the group’s pages; each product keeps its original identity.

Paper#F4F1EA

Ink#111111

Amber#FFB000

Download interface tokens

Clear at every scale.

Newsreader / Editorial display

Different ideas.
One ambition.

Geist Mono / Technical captions
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789

Newsreader carries the group’s editorial headlines. Geist Sans carries body copy and interface controls. Geist Mono carries technical captions. Product environments use their original typefaces. Fonts are locally hosted under the SIL Open Font License.

Space to be recognised.

Clear space

Keep at least one module of space around the symbol, or two modules within a wordmark lockup. Never stretch, rotate individual letters or fill the counter.

Contrast and scale

Use Porcelain on Void, or Void on Porcelain. The detailed modular symbol works best at 32 pixels and above. Use the supplied favicon artwork at small browser sizes.

Independent brands

LG belongs to the group. The stepped L belongs to Leemer Labs. Preserve the Critique, Leemer Chat and DáilDex logos and their own colour systems.

Motion

Modules travel on seeded paths, form a legible LG, split into four streams and recombine. Keep a readable hold. Always provide a composed reduced-motion state.